Desigual is a Spanish high fashion brand that is recognized for its bold and eclectic designs, vibrant colors, and unique patterns. Founded in 1984.
Desigual is a Spanish clothing brand that is recognized for its bold and eclectic designs, vibrant colors, and unique patterns. Founded in 1984 by Swiss designer Thomas Meyer, Desigual's philosophy is centered on creating clothing that expresses individuality, creativity, and positivity.
Over the years, Desigual has become a well-known global brand, with a presence in over 100 countries, and has established itself as a leader in the fashion industry. In this article, we will take a deep dive into the history, businesses, brands, stores, products, and trends of Desigual.
History of Desigual
Desigual was founded in Barcelona, Spain, in 1984 by Thomas Meyer, who was just 20 years old at the time. Meyer's vision was to create a fashion brand that was different from anything else on the market, and that celebrated individuality and creativity.
The first Desigual store was a small stand at a local flea market in Ibiza, where Meyer sold his designs to tourists. Meyer's designs were an instant hit, and soon he was selling his clothing at markets across Europe.
In the early 1990s, Desigual opened its first official store in Barcelona, and in 1996, the brand launched its first international store in France. Since then, Desigual has expanded rapidly, opening stores in major cities around the world, including New York, London, Paris, and Tokyo.
Businesses and Brands
Desigual is primarily a clothing brand, but it also offers a wide range of accessories, including bags, shoes, and jewelry. The brand is known for its bold and colorful designs, and its use of unique patterns and prints.
In addition to its main clothing line, Desigual also offers several sub-brands, including:
Desigual Kids: A line of clothing for children that features the same colorful and playful designs as the adult line.
Desigual Sport: A line of athletic wear that is designed for comfort and performance, but still features Desigual's signature bright colors and patterns.
Desigual Shoes: A collection of shoes that includes everything from sneakers to sandals, all designed to complement Desigual's clothing line.
Stores and Products
Desigual has over 500 stores around the world, including flagship stores in major cities such as New York, Paris, and Barcelona. The stores are designed to be an immersive experience, with bright colors, bold patterns, and unique designs that reflect the brand's philosophy of celebrating individuality and creativity.
Desigual's clothing line includes a wide range of products, from dresses and skirts to pants and jackets. The brand's designs are characterized by their bold colors and patterns, which are often mixed and matched in unexpected ways.
One of Desigual's most popular products is its reversible clothing, which allows customers to wear a garment in two different ways. The brand's reversible jackets, in particular, have become a must-have item for fashion-forward individuals around the world.
Trends and Future of Desigual
Desigual has always been a brand that celebrates individuality and creativity, and its designs reflect this philosophy. In recent years, the brand has also embraced sustainable fashion, launching several initiatives aimed at reducing its environmental impact. One of the current fashion movements that Desigual has been embracing is the concept of genderless fashion. The brand has recently launched a line of clothing specifically designed to be worn by anyone, regardless of their gender identity.
Desigual's designs are always evolving, but the brand's commitment to bold colors and unique patterns remains constant. In recent collections, the brand has experimented with more minimalist designs, while still incorporating its signature playful touches. Desigual has also been collaborating with artists and designers from around the world to bring new perspectives and ideas to their designs. For example, the brand recently partnered with Japanese designer Takuhiro Shinomoto to create a collection that combined Desigual's signature bright colors with Shinomoto's avant-garde designs.
Another area where Desigual is making strides is in sustainability. The brand has launched several initiatives aimed at reducing its environmental impact, such as using recycled materials in its products and reducing water usage in its production process. Desigual has also implemented a circular economy program, where customers can bring in old Desigual clothing and receive a discount on their next purchase. The old clothing is then recycled or repurposed, further reducing the brand's environmental footprint.
In the future, we can expect Desigual to continue to push the boundaries of fashion, embracing new technologies and trends while staying true to its core values of individuality, creativity, and positivity. Desigual's designs are already known for their unisex appeal, and the brand's commitment to genderless fashion shows that it is always looking for ways to innovate and stay ahead of the curve.
