Provogue, a leading fashion brand, has been catering to the ever-evolving fashion needs of people worldwide. Apparel, Footwear, Accessories, Handbags
In today's fast-paced world, fashion plays a significant role in defining one's personality and style. Provogue, a leading fashion brand, has been catering to the ever-evolving fashion needs of people worldwide. The brand has been serving the fashion industry for over two decades now and has successfully created a niche for itself.
History:
Provogue was established in 1997 by Nikhil Chaturvedi, who had a vision to create a brand that offers premium quality fashion at affordable prices. Initially, the brand started as a menswear brand, but soon it expanded its range to women's wear, accessories, footwear, and fragrances. In 2004, the brand went public, and since then, it has been growing at a steady pace. Today, Provogue has become one of the most trusted and recognized fashion brands in India and overseas.
Businesses:
Provogue operates in various segments of the fashion industry, including apparel, accessories, footwear, and fragrances. The brand offers a wide range of products, catering to both men and women's fashion needs. Provogue also has a successful e-commerce website that allows customers to shop from the comfort of their homes.
Brands:
Provogue has established itself as a multi-brand fashion retailer, offering a range of in-house and licensed brands. Some of the popular in-house brands include Provogue Studio, Provogue Classic, and Provogue Sport. In addition, the brand has licensed agreements with international brands such as FCUK, Arrow, and Nautica, to name a few.
Stores:
Provogue has a widespread retail presence in India and overseas, with over 350 exclusive stores and 2000 multi-brand outlets. The brand has also expanded its reach through strategic tie-ups with leading retail chains such as Shoppers Stop, Lifestyle, and Central. In addition, Provogue has a strong online presence, with a user-friendly website that offers easy navigation and quick access to products.
Products:
Provogue offers a wide range of fashion products, catering to different segments and styles. The brand's apparel range includes casual wear, formal wear, sportswear, and ethnic wear. In addition, the brand offers a range of accessories such as bags, wallets, belts, and sunglasses. Provogue's footwear range includes casual shoes, formal shoes, sneakers, and sandals. The brand's fragrance range includes perfumes and deodorants for both men and women.
Trends:
Provogue has always been at the forefront of fashion trends and has introduced several innovative designs and styles over the years. The brand's focus on quality and affordability has made it popular among customers who seek value for their money. Provogue's use of sustainable materials and ethical practices has also made it a socially responsible brand that cares for the environment and society.
Provogue has come a long way since its inception and has successfully established itself as a leading fashion brand. The brand's focus on quality, affordability, and sustainability has made it a popular choice among customers worldwide. Provogue's wide range of products, multi-brand retail presence, and online store make it a one-stop-shop for all fashion needs. The brand's constant innovation and adherence to ethical practices ensure that it stays relevant and ahead of the curve in the fashion industry.
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