Burberry is a British luxury High fashion brand that has been synonymous with quality, style, and innovation since its inception. Founded in 1856.
Burberry is a British luxury fashion brand that has been synonymous with quality, style, and innovation since its inception. Founded in 1856 by Thomas Burberry, the company has grown to become a global brand with a reputation for producing high-quality clothing, accessories, and fragrances. This article will explore the history, businesses, brands, stores, products, and trends of Burberry.
Introduction to Burberry
Burberry is a luxury fashion brand that is known for its iconic trench coats, classic tartan patterns, and innovative designs. The company has a long and storied history that spans over 150 years, during which it has become one of the world's most recognized and respected fashion brands. With its headquarters in London, Burberry has a global presence, with stores in over 50 countries.
History of Burberry
Burberry was founded in 1856 by Thomas Burberry, a young draper's apprentice. He opened his first store in Basingstoke, England, and began to specialize in outdoor clothing. Burberry is credited with inventing the gabardine fabric, which is a waterproof and breathable material that was perfect for the unpredictable British weather. This fabric was used to create Burberry's iconic trench coat, which quickly became a fashion statement and a symbol of British heritage.
During World War I, Burberry's trench coat was adopted as part of the uniform for British soldiers, further cementing its status as a fashion icon. The company continued to innovate and expand, launching its first perfume in 1981 and its first international store in Paris in 1991.
Businesses and Brands of Burberry
Burberry is primarily known for its clothing and accessories, but the company also has several other businesses and brands. These include:
Burberry Beauty: This brand offers a range of cosmetics and fragrances for men and women.
Burberry Brit: This is a more casual and youthful line of clothing that includes denim, t-shirts, and jackets.
Burberry Prorsum: This is Burberry's high-end luxury line that showcases the brand's most innovative and exclusive designs.
Burberry London: This is the brand's main line of clothing, which features classic designs and the iconic Burberry tartan pattern.
Stores of Burberry
Burberry has a global presence, with stores in over 50 countries. The company operates both standalone stores and concessions in department stores. The brand's flagship store is located on Regent Street in London, which is a destination for fashion enthusiasts and tourists alike.
Products of Burberry
Burberry offers a wide range of products for men, women, and children. These include clothing, accessories, fragrances, and cosmetics. Some of the most popular products from Burberry include:
Trench Coats: The iconic Burberry trench coat is available in a range of styles and colors, and is still one of the brand's most popular products.
Scarves: Burberry's scarves feature the brand's signature tartan pattern and are available in a range of materials, including cashmere and silk.
Bags: Burberry offers a range of bags for both men and women, including tote bags, crossbody bags, and backpacks.
Fragrances: Burberry has a range of fragrances for men and women, including the popular Burberry Brit and Burberry London scents.
Trends of Burberry
The luxury fashion brand Burberry has been setting trends for over 150 years. From its iconic trench coats to its signature tartan patterns, Burberry has a timeless appeal that transcends fashion fads. However, the brand has also continued to evolve and innovate, staying on top of the latest trends while maintaining its classic aesthetic. In this article, we will explore some of the key trends of Burberry.
Streetwear-Inspired Aesthetic
In recent years, Burberry has embraced a more streetwear-inspired aesthetic, with oversized silhouettes, bold logos, and graphic prints. This trend has been evident in the brand's collaborations with high-profile designers and artists, such as Gosha Rubchinskiy, who created a capsule collection for Burberry in 2018 that featured streetwear-inspired pieces like hoodies, t-shirts, and track pants.
Sustainability and Ethical Practices
Burberry has also been at the forefront of the sustainability movement, with a focus on reducing its environmental impact and promoting fair labor practices throughout its supply chain. In 2019, the brand announced a new sustainability plan that included a commitment to becoming carbon neutral by 2022 and eliminating unnecessary plastic packaging by 2025. Burberry has also been working to promote circular fashion by launching a program to repair and resell its products, and by using recycled materials in its collections.
Bold Colors and Patterns
Burberry has always been known for its classic tartan patterns, but the brand has also been experimenting with bold colors and patterns in recent years. The brand's Spring/Summer 2021 collection, for example, featured bright, eye-catching colors like hot pink, orange, and turquoise, as well as graphic prints inspired by nature and the outdoors.
Digital Innovation
Burberry has also been a leader in digital innovation, using technology to engage with customers and stay ahead of the curve. In 2009, the brand launched Art of the Trench, a social networking site that encouraged customers to share photos of themselves wearing Burberry trench coats. In 2016, Burberry became the first luxury brand to launch a see-now-buy-now collection, which allowed customers to purchase items immediately after they were shown on the runway.
Collaborations
Burberry has also been collaborating with a range of designers and artists to create limited-edition collections that have generated buzz and excitement among fashion enthusiasts. In 2018, the brand collaborated with British designer Vivienne Westwood on a collection that featured Westwood's signature punk aesthetic combined with Burberry's classic designs. Other recent collaborations have included partnerships with Peter Saville, who created a graphic print for Burberry's Spring/Summer 2018 collection, and Japanese streetwear brand A Bathing Ape, which created a capsule collection for Burberry in 2019.
In conclusion, Burberry is a brand that has stood the test of time by embracing innovation, sustainability, and digital engagement while staying true to its classic aesthetic. As the brand continues to evolve and set new trends, it is sure to remain a favorite of fashion-conscious consumers around the world.
